What do you mean “Critical Thinking Based on Marketing Logic “?
The idea for “Critical Thinking Based on Marketing Logic” came from David W. Nylen’s Marketing Decision-Making Handbook (Prentice Hall, Englewood Cliffs, NJ, 1990). In that seminal work he presented a ground-breaking approach to understanding and applying marketing knowledge: the principles of marketing are valuable, not because they are hypothetical theories but because they are logical tried and true “rules of thumb.” Founded on Dr. Nylen’s’ innovative approach and his narratives on seventy-one marketing concepts I have been designing PBL marketing curricula and courseware built four “Critical Thinking Based on Marketing Logic” ideas: Logic; Dealing with Ambiguity; Thinking Backward; and, Hourglass Thinking.
I know this idea of “knowledge is stuff for thinking” can seem daunting – it’s so different from our familiar “jump-to-conclusion” decision-making mode. Let me reassure you that not only does it work but once you use the words-frame-thinking model you will find it empowering and liberating. You will not only create your own marketing education while working on your project but also see how to apply this understanding of “knowledge as stuff for thinking” to all disciplines.
Logic: The Foundation of Critical Thinking which is the Foundation for the “art of effective or persuasive speaking or writing.”
Classification: I will show you how to use marketing concepts to classify and frame
Deductive reasoning- i.e. analysis and evaluation
Inductive reasoning- i.e. synthesis and evaluation